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Advertising Guidelines: Substantiation & Comparative Claims
WebOct 7, 2024 · In our webinar “Claim Substantiation and Advertising Perception Surveys” on 7 October, speakers from NERA and BBB National Programs (which includes the National Advertising Division) will discuss the handling of claim substantiation and advertising perception issues by the FTC, State Attorney Generals, and National … WebApr 13, 2024 · Posted in Advertising, Claim Substantiation, Federal Trade Commission (FTC), Health Benefit Claims, Penalty Offense Authority The FTC sent out new penalty offense notices to 670 companies today, warning them that failure to substantiate … hurt insult threaten scream screening tool
Staking a Claim: The Basics of FTC Claim Substantiation
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